The rise of social media over the past decade has been the fastest change in communication in history. Businesses and corporations need to address how social media is changing the way we communicate. Of course, there are policies, rules, and ethical laws behind social platforms such as Facebook, Twitter, LinkedIn and YouTube. However, if users don’t read these policies and simply click ‘I Agree’ when setting up their account, there isn’t a way or a reason for people to read them or care.
Employees must realize that there is no such thing as privacy or personal property. Thousands of users can access conversations, posts, and pictures. Whether employees use social media on a personal or professional level, it is important to differentiate opinions to facts, as well as the ethically correct use of these social platforms.
Employers need to set a standard for their employees. A corporation or business as a whole should come together as an entity to decide their goals, motives, and interests. They should establish a tone, and how much they want to be visible on social media. Employees should then be sensitive to these standards, and post within their guidelines.
It sounds simple, but it only takes one tweet or one post to go viral for an entire business or brand to deal with the aftermath.