Author Archives: acprethics

Examining Citizens for a Free Kuwait

On August 2, 1990 Iraq invaded the small oil-rich state of Kuwait under the dictatorship of Saddam Hussein. Prior to this invasion, Iraq had been in an eight-year war with Iran that had set it back almost $90 billion, $14 … Continue reading

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Merck & Co.’s Vioxx Scandal

Merck & Co. is a pharmaceutical company that was the focus of a major scandal in 2004. It serves as a great case study for students to really understand why it’s so important to be fully transparent as a company. … Continue reading

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Groupthink and the Conflict of Ethics

 The power of suggestion is a notion that leaves people unsure of the ethical practices behind public relations. Though public relations practitioners know that the dark truths of being a ‘spin doctor’ aren’t necessarily valid, what happens when an individual’s … Continue reading

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Why So Ethical?

The influence of a public relations professional extends beyond the public. The often-overlooked side is internal communications.  That is only half their job; the public relations professional should be the most ethical person in the office.  Having the task of … Continue reading

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Edward Bernays’ Torches of Freedom Campaign

During the twenties, it was illegal for women to smoke outside. They had the desire to smoke, but were forced to do so in their own homes. Meanwhile, Lucky Strike cigarettes wanted to expand their customer base, especially among women. … Continue reading

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Athletes and Codes of Conduct

The Ultimate Fighting Championship made headlines this week when they announced that they suspended Matt Mitrione’s contract, following the heavyweight fighter’s remarks toward Fallon Fox. No stranger to controversy herself, Fox was the target of a verbal tirade from Mitrione … Continue reading

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Public Relations: The Bad Guy

Public relations is a multi-faceted career, and there are many avenues that a career can follow. So why does public relations have a bad reputation? Well, the reality is that public relations practitioners are more often than not approached to … Continue reading

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